Crypto Betting Firm Stake Secures Naming Rights to Sauber’s F1 Team

Stake Secures Naming Rights for Sauber’s Formula 1 Car in Multi-Year Deal

The Sauber F1 Team has been rebranded as the Stake F1 Team, after the crypto betting and casino platform secured naming rights for 2024 and 2025.

The new name is a clear indication of the team’s new ownership and direction, as Stake looks to use F1 as a platform to promote its brand and services.

“We’re very excited to be partnering with the Sauber F1 Team,” said a spokesperson for Stake. “This is a great opportunity to promote our brand and services to a global audience.”

The Sauber F1 Team has a long and successful history in Formula 1, and the team is determined to continue that success under its new ownership.

Cryptocurrency betting and casino platform Stake has secured naming rights to Sauber’s F1 car, taking over from Alfa Romeo.

The Sauber will be rebranded as Audi’s factory team in 2026, leaving a two-year gap for other sponsors to step in on an interim basis.

In 2023, Stake and its live-streaming platform Kick.com first featured on Sauber’s vehicle. The team was officially known as Stake F1 Team Kick Sauber and launched its 2024 season at an event in London in February 2024.

Motorsport.com also highlights that Kick.com will have naming rights to the chassis of Sauber’s car, named the Kick Sauber C44. F1 teams have also become vehicle manufacturers, meaning Stake has become an F1 constructor.

Mercedes has announced that it has secured a partnership with a new cryptocurrency exchange, which will see the company’s logo displayed on the team’s cars for the remainder of the season.

Former Mercedes driver Valterri Bottas and former F2 star Zhou Guanyu will continue as the team’s drivers, with the new cryptocurrency exchange’s logo displayed prominently on their cars.

Formula 1 Teams Embrace Cryptocurrency Sponsors: OKX, Crypto.com, and Stake’s KICK.com Drive Innovation in Racing

In recent years, Formula 1 has become a hotbed for cryptocurrency advertising and sponsorship deals. OKX initially partnered with McLaren in May 2022, becoming a primary partner of its F1 team.

The OKX branding was prominently featured on the MCL60 racing car during the 2023 season. Crypto.com has also been a notable sponsor in Formula 1 since 2021, with its branding visible at Grand Prix circuits worldwide on various race cars.

Formula 1, the high-profile international racing series, has indeed been providing Crypto.com with significant visibility and exposure to a global audience.

The collaboration with the Aston Martin team, known for its luxury and popularized by the James Bond movie series, is also particularly noteworthy.

Stake has been a partner of Sauber Motorsport AG since 2023, initially providing sponsorship for the team’s vehicles.

Now, the partnership has evolved, and Stake will play a more prominent role as the headline partner, solidifying its presence in the high-profile sport. Stake’s logos were featured on the C43 car at selected events during the 2023 season.

In addition to its role as the headline partner for the Sauber F1 Team, Stake is also associated with the team’s live-streaming platform, Kick.com.

The Kick.com logos were featured on the C43 car in 2023, and for the 2024 season, the partnership will take a step further with Kick.com acquiring the naming rights to Sauber’s next F1 car, which will be known as the “Kick Sauber C44.”

This season, the Sauber F1 Team has a new partner, Stake. In addition to its role as headline partner, Stake is also associated with the team’s live-streaming platform, Kick.com.

The Kick.com logos were featured on the C43 car in 2023, and for the 2024 season, the partnership will take a

Leave a Comment